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"We have been privileged to work with Cornerstone Communications for over 10 years in branding our company's message and generating new clients. We always look to Dave Barton and Cornerstone as our marketing partners to guide us with the right advice even in the midst of challenging economic conditions."
— Tri Crown Financial
Fanatical Focus
Harry Beckwith, Selling the InvisibleAsk the pizza man. Successful marketing starts with positioning.
This principle is the focus of Al Ries and Jack Trout’s marketing classic, Positioning. In its most important essentials, Positioning says:- 1. You must position yourself in your prospect’s mind.
- 2. Your position should be singular: one simple message.
- 3. Your position must set you apart from your competitors.
- 4. You must sacrifice. You cannot be all things to all people; you must focus on one thing.