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"We've worked with Dave Barton and Cornerstone Communications for over two decades. Cornerstone has truly been a partner in our several ministries. We have benefited greatly from the insights and astute business savvy they have extended us. They have a keen ear for how to craft an advertising message that generates response."
— Turning Point Ministry Group
Fanatical Focus
Harry Beckwith, Selling the InvisibleAsk the pizza man. Successful marketing starts with positioning.
This principle is the focus of Al Ries and Jack Trout’s marketing classic, Positioning. In its most important essentials, Positioning says:- 1. You must position yourself in your prospect’s mind.
- 2. Your position should be singular: one simple message.
- 3. Your position must set you apart from your competitors.
- 4. You must sacrifice. You cannot be all things to all people; you must focus on one thing.