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"We see our advertising on Christian radio as one the most important ways to reach the Christian community in our area. Not only does it produce direct applicants for the school, but it also increases our web activity and word of mouth advertising. Cornerstone Communications has been instrumental in making our radio advertising not only successful, but effortless and worry—free."
— Trinity Law School
Marketing Strategy
- Surfacing of client’s unique distinctives and qualities
- Translating services and features offered into customer/client benefits
- Identifying and developing competitive niche
Campaign Design
- Development of positioning statement, slogan, and branding
- Determining most effective creative imaging, approach, and style
- Creation and production of response-driven advertising messages
Media Recommendations
- Evaluation and selection of optimal radio stations and web platforms
- Monitoring and fine-tuning of media placement performance
- Coordination of opportunities for value-added promotions and exposure
Training & Development
- On-site workshops to improve sales and customer relations
- Executive level seminars to increase staff and marketing effectiveness
- Individual consulting to identify new opportunities for growth and excellence