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"We've worked with Dave Barton and Cornerstone Communications for over two decades. Cornerstone has truly been a partner in our several ministries. We have benefited greatly from the insights and astute business savvy they have extended us. They have a keen ear for how to craft an advertising message that generates response."
— Turning Point Ministry Group
Marketing Strategy
- Surfacing of client’s unique distinctives and qualities
- Translating services and features offered into customer/client benefits
- Identifying and developing competitive niche
Campaign Design
- Development of positioning statement, slogan, and branding
- Determining most effective creative imaging, approach, and style
- Creation and production of response-driven advertising messages
Media Recommendations
- Evaluation and selection of optimal radio stations and web platforms
- Monitoring and fine-tuning of media placement performance
- Coordination of opportunities for value-added promotions and exposure
Training & Development
- On-site workshops to improve sales and customer relations
- Executive level seminars to increase staff and marketing effectiveness
- Individual consulting to identify new opportunities for growth and excellence