 |
|
|
|
|
|
|
"Our decision to consistently advertise through radio has greatly increased the number of families who have chosen to foster and adopt children through Olive Crest. We depend on Dave Barton's expertise and guidance and consider Cornerstone as a vital partner in the fulfillment of our mission."
— Olive Crest Foster & Adoption Agency
Marketing Strategy
- Surfacing of client’s unique distinctives and qualities
- Translating services and features offered into customer/client benefits
- Identifying and developing competitive niche
Campaign Design
- Development of positioning statement, slogan, and branding
- Determining most effective creative imaging, approach, and style
- Creation and production of response-driven advertising messages
Media Recommendations
- Evaluation and selection of optimal radio stations and web platforms
- Monitoring and fine-tuning of media placement performance
- Coordination of opportunities for value-added promotions and exposure
Training & Development
- On-site workshops to improve sales and customer relations
- Executive level seminars to increase staff and marketing effectiveness
- Individual consulting to identify new opportunities for growth and excellence