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"We have been blessed for our association with Dave Barton and his team. We choose Cornerstone Communications because of their access to top producing Christian radio stations as well as for their years of in—depth marketing expertise. I highly recommend Cornerstone to anyone seeking to match the right message with the right medium."
— Econo Air
Marketing Strategy
- Surfacing of client’s unique distinctives and qualities
- Translating services and features offered into customer/client benefits
- Identifying and developing competitive niche
Campaign Design
- Development of positioning statement, slogan, and branding
- Determining most effective creative imaging, approach, and style
- Creation and production of response-driven advertising messages
Media Recommendations
- Evaluation and selection of optimal radio stations and web platforms
- Monitoring and fine-tuning of media placement performance
- Coordination of opportunities for value-added promotions and exposure
Training & Development
- On-site workshops to improve sales and customer relations
- Executive level seminars to increase staff and marketing effectiveness
- Individual consulting to identify new opportunities for growth and excellence