Marketing Strategy

• Surfacing of client’s unique distinctives and qualities
• Translating services and features offered into customer/client benefits
• Identifying and developing competitive niche

Campaign Design

• Development of positioning statement, slogan, and branding
• Determining most effective creative imaging, approach, and style
• Creation and production of response-driven advertising messages

Media Recommendations

• Evaluation and selection of optimal radio stations and web platforms
• Monitoring and fine-tuning of media placement performance
• Coordination of opportunities for value-added promotions and exposure

Training & Development

• On-site workshops to improve sales and customer relations
• Executive level seminars to increase staff and marketing effectiveness
• Individual consulting to identify new opportunities for growth and excellence