Get Them Off the Dime

Creating Urgency & Offers to Increase Response Businesses - Retail & Direct Response

• Discounts: Savings of 20% percent or more off regular price.
• Loss Leaders: Heavily discounted item. Often at or below cost.
• Buy One/Get One: Buy one item at regular price; receive second for free or at discount.
• Free Service: Additional service performed free with purchase.
• Exclusive Offer: Unavailable anywhere else.
• Limited Offer: Expires on a certain date or limited quantity available.
• Free Info: Offer to send a brochure, information kit, or newsletter.
• Sales Event: Usually includes a theme, attractions, discounts, or live radio remote broadcast.
• Contest: A drawing for trips, merchandise, service, etc.
• Seminar: Event offering professional service or advice. Free or discounted fee.
• Customer Appreciation Event: Outreach and incentive to your current customer base.
• Flexible Payment Plan: Such as: No payments until next year.
• Guarantee: Reduce risk through guarantee of satisfaction.

Non-profit Organizations & Ministries

• Premiums: Specific item to be given for specific donations.
• Specific Request: Request a specific monthly donation amount tied to a particular purpose.
• Key Project: Ask donors for a one-time donation to support a singular project.
• Matching Funds: Incentive to increase donations from both businesses and individuals.
• Benefit Event: A concert, dance, auction, or banquet to raise funds and/or awareness.
• Free Newsletter/Info: Helps in donor or name acquisition to build database.
• Resources: Books, tapes, CDs, etc. for personal enrichment offered for a donation.

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While the above list is not exhaustive, I often find that reviewing it with my clients gives birth to new, specific offers we can employ to help capture the interest of prospective clients, customers and donors.