— The Sheepfold Shelter
| Yes | No | |
| Desire to be known as a business that is run with honesty and integrity. | ||
| Operate your business in a manner that reflects Judeo-Christian values. | ||
| Offer products and/or services that represent a strong value in today's marketplace. | ||
| Treat your customers with courtesy and respect. | ||
| Would enjoy the benefits and public image of being associated with a Christian station. | ||
| Appreciate the lifetime value of customers who are relational versus transactional. | ||
| Prefer customers who will recommend you to friends, family and members of their church. | ||
| Embrace the value of target or niche marketing. | ||
| Welcome opportunities for exclusivity and to reach an audience that many of your competitors are ignoring. | ||
| Desire to have a station’s on-air personalities endorse or recommend you to their listeners. | ||
| Care as much about quality of leads and customers as quantity. | ||
| Want to feel good about the programming your advertising supports. |